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Hellmann's Mayonnaise
Date
Winter 2025
Role
1/2 Art Direction, strategy, & design
Project type
Campaign
Awards
ENTRY for New Blood Awards 2025
This project is an entry for the 2025 New Blood Awards. The challenge was to develop an innovative idea that truly shows "Hellmann’s is the G.O.A.T" when it comes to mayonnaise. There were 3 main things we needed to focus on: 1. Execute big, impactful ideas, 2. Showcase that everyday dishes can be exciting, and 3. Appeal to GEN Z audiences.
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